UPLAUNCH AGENCY ACCOUNT MANAGEMENT
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FAQ
This is a big deal and probably the most overlooked with modern website design.
Conversion optimization is what we use to make sure site visitors have EVERY opportunity to convert into paying clients.
- Click to call phone and email in upper left corner
- Social Media in upper right corner
- Company Logo
- CTA Button in menu
- CTA Button in center of page
- All of this is Above The Fold
Above the fold is an industry term, it means everything you see without scrolling or navigating. When a client lands on this site, we want to make sure they have everything they need if they are ready to buy, ask a question, and there are clear calls to action for them.
This one is pretty simple. Use your phone :)
A lot of times people will just readjust the screen on their desktop or laptop. This does not properly test as your site can be responsive but still not work on mobile or not look good on mobile. So use your phone before assuming anything.
A few tools to help out too:
There are a few tools that you can use to do this.
First, you can try manually, at the end of the clients url (clientsite.com/addithere) add:
- sitemap.html
- sitemap.xml
- sitemap_index.xml
No luck? Doesn’t mean its not there. You can also use automated programs to help find the sitemap for you. So this should prob be first :)
*This is the only one i can find at the moment to do this in your browser, I will update this as I find more.
Sitemaps are VITAL to any website. They tell google whats going on with your website, whats new, and allow the spiders to quickly crawl your website and move on. Without a sitemap there can be many pages left out because google cant easily crawl them.
Two types of sitemaps:
- HTML
- XML
HTML sitemap:
This sitemap is intended for users. Its manually updated with the important links you want people to access quickly. These are also not very common anymore.
Example: https://www.xml-sitemaps.com/sitemap.html
XML Sitemap:
This one is auto built by wordpress. Its a live sitemap that is updated instantly when a user or client adds a blog post, page, etc.
Example: http://protkdmac.com/sitemap_index.xml
As you can see there sitemaps within sitemaps. It also shows last modified date and time. This is for google
- Yearly Hosting: $100
- Yearly Management: $2400 (includes updates)
- Yearly SSL: $125
- Yearly Backups and Storage: $60
- Yearly Site Monitoring: $165
Both of these tools are GREAT for analyzing a website. So which one should you guys be using?
I would recommend tools.pingdom.com because its faster and easier to read.
GTmetrix is really more for developers and it dives much deeper into whats going on with a website. With pingdom you just want to look at 2 things.
- Performance Grade (Should be above 90)
- Load time (should be below 4 seconds, ideally under 2.5 seconds)
Just like anything else though, you may not get the same results as your client. Many times a client will not notice a lag on their site. This is because they have gone to their site regularly and they are actually viewing a cached copy of their site so it loads VERY fast. In these cases I would send the client to pingdom to test the site themself, or just send them the URL of the test you ran.
Having blog feeds sent to a clients email is not something that would be handled by us because its not a function of a website, its a function of a newsletter or email list. If they are looking into this they would need to first setup an account with an autoresponder.
One of the most popular (But certainly not the only one) would be MailChimp.
If a client wants or has a newsletter and they need the signup form on the site we can do this. Depending on who they use for their autoresponder, they would send us over the embed code. This is something they would work with the content writer on.
Popular AutoResponders:
- Mailchimp
- Aweber
- Constant Contact
- Get Response
If the client has google analytics or wants it integrated with their website, we can embed their google analytics code into the website. They will send their account manager the code.
Here is what we are tracking in google analytics:
- We track all visitors to the site
- Our IP address has been added so that any visits from zenplanner does not impact your traffic stats
- We track all conversions through Iframes (When a client lands on the site and then signs up through an iframe for anything, it is tracked)
Generally yes but before we say that we need to get some info from the client.
- What is the purpose of the landing page?
- How will you be driving traffic to this landing page? (PPC, Organic, Media Buy)
- Is this for an event or a permanent page?
What is the purpose of the landing page:
Many times clients will want a “landing page” but in all reality they just want to be able to place an event in their home page slider that will redirect to the registration page. This is easy 
We can do this for them whenever they need it.
Other times the client will already be working with a easy landing page builder app like:
and for these we can install the plugin for that specific platform and we will grant the client access to it within their login.
Then there are times when a client actually wants a full custom landing page built into the website itself. This is the one option we don’t offer. If they are looking for this option I would refer them to the apps above and let them choose.
I have received a few questions about remarketing.
If a client needs this, yes we can implement it. It is just a simple code provided by google that we add to their site. Its very easy to do.
So you know. Remarketing is not a service we provide, it is a service that is included with google adwords or any other PPC campaign.
Ever go to a website, then leave and all the sudden their ads popup everywhere! That’s remarketing Its basically just a tracking cookie placed on your computer.
Yes. We have a few ways of doing it. The way you accessed this knowledge base is already built into WP. We also have the option to lock an entire site if we need to.
There is a lot that goes into this one but I will trim it down to the basics.
- Website is sold
- Onbaording Coachreaches out to client to schedule initial interview
- Onbaording Coach provides client with a checklist of items we need before we can start website build
- Once all content from checklist is received the Designer begins build
- Upon completion of build, website is sent to QA
- Client is then contacted for a website reveal and revision process
- Once all revisions are received and completed a ticket is submitted to push the site live
- Site is pushed live, takes up to 72 hours for the server to propagate. Generally it goes live the same day.
Total time from the moment we receive all content from the client is up to 7-30 days.
We can add any custom font to these websites. If the client wants a custom font, I would highly recommend they choose a google web ready font. These are already integrated into our websites and we can quickly select them to be used.
There are over 800 of them that you can see here:
https://fonts.google.com/
If the client wants a font that is not a google web ready font, they would need to purchase it and provide it to us and they need to be made aware that not all custom fonts will work on all devices. Custom fonts wont always show on tablets and mobile devices. This is why i recommend they use google web ready fonts, they work on all devices.
All of the following tags are used during on-page optimization.
Title Tags:
These are html tags that are built into a clients site. When google crawls a site it wants to know what is the most important information. This is why we use title tags.
Example:
an H1 tag (Heading 1) is used on a page to point out the most important and relevant keywords. H1 is more important than H2 which is more important than H3 etc.
H1 text
H2 text
h3 text
paragraph text
Meta Tags:
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Alt Tags:
Alt tags are used on images. When Google crawls a site, it can only read the code. Since its a software program, it cannot see images. This is what alt tags are for. An alt tag is put into an image code to tell Google what the image is.
Meta Description:
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
On-page optimization is what we do to a client’s site during the build. It “optimizes” their site to be easily crawled by Google. When Google crawls your site it is trying to figure out what your business is, where you are located, what keywords are you most relevant to. Optimizing a site makes sure that Google can quickly find this information. Now they know who the client is, what industry they are in, where they are located, where their social media is, and what keywords they will be relevant to.
NONE of this will actually rank a client’s site. It will help it rank IF they do off-page SEO.
Off-page SEO is not something we do for them. If they want to rank in google they need to hire a company to do SEO for them.
We do on-page optimization only.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.