This is a big deal and probably the most overlooked with modern website design.
Conversion optimization is what we use to make sure site visitors have EVERY opportunity to convert into paying clients.
Click to call phone and email in upper left corner
Social Media in upper right corner
CTA Button in menu
CTA Button in center of page
All of this is Above The Fold
Above the fold is an industry term, it means everything you see without scrolling or navigating. When a client lands on this site, we want to make sure they have everything they need if they are ready to buy, ask a question, and there are clear calls to action for them.
Does the client have a mobile site?uplaunch2020-05-02T20:34:33+00:00
A lot of times people will just readjust the screen on their desktop or laptop. This does not properly test as your site can be responsive but still not work on mobile or not look good on mobile. So use your phone before assuming anything.
Sitemaps are VITAL to any website. They tell google whats going on with your website, whats new, and allow the spiders to quickly crawl your website and move on. Without a sitemap there can be many pages left out because google cant easily crawl them.
Two types of sitemaps:
This sitemap is intended for users. Its manually updated with the important links you want people to access quickly. These are also not very common anymore.
Average cost of a website when you go with a legit web dev company:
$10,000 – $15,000
Just the website.
Whats NOT Included:
No hosting, no management, no updates, no SSL, no backups
Over 5 years you will spend approx $9000 with us.
The average business redesigns their website once per year, but lets say that they redeisgn it every 3 years. That means that in a 5 year time frame they will spend $20,000+ if they decide to go with another company.
This does not include hosting, management, updates, ssl, backups.
If you factor those in –
Yearly Hosting: $100
Yearly Management: $2400 (includes updates)
Yearly SSL: $125
Yearly Backups and Storage: $60
Yearly Site Monitoring: $165
Your yearly costs on top of the website are now: $2850. Over a 5 year period that would put the cost at: $14,250. This doesnt include the website.
What is “Yearly Management and Updates”?
This is basically you putting a developer on retainer to assist in plugin updates, wordpress udpates and any changes you need done to your site beyond adding verbiage and pictures.
Some of the stuff above is NOT required to have a website. But its what we include with our websites so if we are going to compare apples to apples it would makes sense to show the true cost of what they are getting.
Our cost over 5 years: $9000
Their cost over 5 years: $34,850
Their cost over 5 years if they never redesign their website: $24,850
Pingdom Vs. GT Metrixuplaunch2020-05-02T20:31:30+00:00
GTmetrix is really more for developers and it dives much deeper into whats going on with a website. With pingdom you just want to look at 2 things.
Performance Grade (Should be above 90)
Load time (should be below 4 seconds, ideally under 2.5 seconds)
Just like anything else though, you may not get the same results as your client. Many times a client will not notice a lag on their site. This is because they have gone to their site regularly and they are actually viewing a cached copy of their site so it loads VERY fast. In these cases I would send the client to pingdom to test the site themself, or just send them the URL of the test you ran.
Having blog feeds sent to a clients email is not something that would be handled by us because its not a function of a website, its a function of a newsletter or email list. If they are looking into this they would need to first setup an account with an autoresponder.
One of the most popular (But certainly not the only one) would be MailChimp.
Newsletters and AutoRespondersuplaunch2020-05-02T20:30:12+00:00
If a client wants or has a newsletter and they need the signup form on the site we can do this. Depending on who they use for their autoresponder, they would send us over the embed code. This is something they would work with the content writer on.
Generally yes but before we say that we need to get some info from the client.
What is the purpose of the landing page?
How will you be driving traffic to this landing page? (PPC, Organic, Media Buy)
Is this for an event or a permanent page?
What is the purpose of the landing page:
Many times clients will want a “landing page” but in all reality they just want to be able to place an event in their home page slider that will redirect to the registration page. This is easy We can do this for them whenever they need it.
Other times the client will already be working with a easy landing page builder app like:
and for these we can install the plugin for that specific platform and we will grant the client access to it within their login.
Then there are times when a client actually wants a full custom landing page built into the website itself. This is the one option we don’t offer. If they are looking for this option I would refer them to the apps above and let them choose.
We can add any custom font to these websites. If the client wants a custom font, I would highly recommend they choose a google web ready font. These are already integrated into our websites and we can quickly select them to be used.
There are over 800 of them that you can see here:
If the client wants a font that is not a google web ready font, they would need to purchase it and provide it to us and they need to be made aware that not all custom fonts will work on all devices. Custom fonts wont always show on tablets and mobile devices. This is why i recommend they use google web ready fonts, they work on all devices.
Social Media Feedsuplaunch2020-05-02T20:26:22+00:00
Some clients will ask if we can add specific pixels, codes etc.
99 times out of 100 we can. But we need to make sure we know we are all on the same page first.
A tracking pixel is simply to help them show conversions and tracking from one platform (Facebook, google, instagram) to their website and see what is converting and what isnt.
We do want to ask the client what platform is the pixel for. As long as its a big name (facebook, google, instagram) then there is no problem. If its something you dont know, send me a message first just to be sure.
Social Media Iconsuplaunch2020-05-02T20:25:20+00:00
All of the following tags are used during on-page optimization.
These are html tags that are built into a clients site. When google crawls a site it wants to know what is the most important information. This is why we use title tags.
an H1 tag (Heading 1) is used on a page to point out the most important and relevant keywords. H1 is more important than H2 which is more important than H3 etc.
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Alt tags are used on images. When Google crawls a site, it can only read the code. Since its a software program, it cannot see images. This is what alt tags are for. An alt tag is put into an image code to tell Google what the image is.
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
Whats the difference between on page optimization and getting a clients site on the first page of google?uplaunch2020-05-02T20:23:55+00:00
On-page optimization is what we do to a client’s site during the build. It “optimizes” their site to be easily crawled by Google. When Google crawls your site it is trying to figure out what your business is, where you are located, what keywords are you most relevant to. Optimizing a site makes sure that Google can quickly find this information. Now they know who the client is, what industry they are in, where they are located, where their social media is, and what keywords they will be relevant to.
NONE of this will actually rank a client’s site. It will help it rank IF they do off-page SEO.
Off-page SEO is not something we do for them. If they want to rank in google they need to hire a company to do SEO for them.
What kind of SEO do we do on the sites?uplaunch2020-05-02T20:22:21+00:00
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.